“CCTV Chinese Brand of the Year” is the brand of the authority’s annual community celebration, the brand were selected, representing the achievements of China’s brand development – “the pride of China”, representing the growth rate of China’s brand – “China’s new power” and on behalf of consumers like the degree of market share – “Brand Product of the Year.” The poll will be the 31 selected brand is divided into 6 categories, including “made in China, affecting the world,” the brand, In addition to familiar “Haier”, the finalists have a corporate brand has aroused wide public concern, it is hundreds of Zhongshan City Lighting Co., Ltd.. In fact, many bought, used Fulao Shi Fu Laoshi products, people know that the enterprise is to create eco-lighting, eco lighting concept emphasizes light energy, energy saving lamps, energy saving and use of energy-saving design, and according to physiology, psychology, color science health engineering, energy engineering, and lighting lamps in the light shape, light, light color, luster, light intensity, light color temperature, such as lighting the static and dynamic art, and ultimately lighting effects of the natural return of, to health, energy, environmental protection, human nature, science, intelligent lighting lighting requirements.Thus, in a sense of ecological lighting enriched the connotation of green lighting, you can also say that it represents the highest level of the light environment culture, but also the human pursuit of the lighting goals.
Back in October 2002, Flourish Fulao Shi at the China International Lighting Fair, the digital intelligent remote control lights by Fudan University in Shanghai, China Lighting Association, the National Electric light detection center accreditation experts rated as “Top Ten fine” after fame. August 2005, “Flourish Fulao Shi” has been invited to attend the chief architect of Xu Guang held in Beijing’s Great Hall of the “Fourth China Scientists Forum”; April 2006, Xu was invited to attend the widely held in the Great Hall ” Second China Fortune Forum “; the same year,” Flourish Fulao Shi “has been United Nations Development Programme, the National Development and Reform Commission, the National Science and Technology, Ministry of Construction as the fifth largest authority to promote and advocate the use of green, energy-saving , environmental protection, healthy lighting products; He has also repeatedly won the “Top Ten Enterprises Lighting, home lighting, Best Enterprise”, “the most popular brand of home lighting,” and so on. The industry as: the first lights home lighting, lighting industry, Rolls-Royce, the world wants to have the lighting industry’s brand —- Flourish Fulao Shi. During the period 2002 to 2009 Japan, Germany, the Netherlands, the world lighting lighting giant wanted to cooperate with the Fu Laoshi, are Fu Laoshi politely declined.
Second, unique products. With eco-lighting products, have a unique way of display of their products, they will be lighting sales display showroom in real mode, in China and the world are ahead of many well-known companies. All Fu Laoshi stores are designed as a “real home.” Entrance from the home – the aisle – living room – dining – bedroom – study, presented a set of different styles of “home.” Show real to break the conventional stores and “home” the essential differences between the stores make at home not only enhances the warmth of the store and customer affinity, but also to avoid looking past the store after the lights and the difference between the actual installation at home.Customers purchasing products, eco-smart experience Fulao Shi lighting products at the same time more like a stroll in their own cozy home.
Third, a unique marketing idea. Fu Laoshi the implementation of eco-lighting concept: let the world understand the eco-lighting – need eco lighting – use of eco-lighting – like eco-lighting – Healthy Eco Lighting – find out about the lighting … … so the cycle of ecological. This is the philosophy of thinking applied to marketing in the past.
Fourth, a unique enterprise leadership thought.An honest, pragmatic, solid-known Mr. Xu Guang is a very low-profile entrepreneurs, he argued: The thought, culture, science and technology refined quality (refined product quality, increase innovation and quality, improve service quality).Do users like it, customer satisfaction, enterprise development and secure, he led the team to have a future, and is the benefits the country’s technology products and technology enterprises. To hundreds of persons, the industry must move; for the hundreds, their business will be prosperous.
