The 2011 Lighting Brand Strategy & Sketches Conference
May 21, 2011 Category :News 0
On April 2, the 2011 Lighting Brand Strategy & Sketches Conference was held in Changchun. I was invited to attend the conference and I found that the lighting arrangements in the conference were quite impressive.
The past, the industry often choose the same type of meeting in hotels, guesthouses, etc. held in a closed environment, but the venue was Guanhua this election home in Changchun International Lighting City Lights hall courtyard, is an open space, which an arrangement that the meeting organizers hope to peers and even ordinary consumers can come to participate, to expand its influence, seems unique. Thin view, the arrangement of the meeting site have different emphases, the nature of the meeting at that same time, background and banner highlights the efforts of enterprises to promote brand awareness, this year in January signed on as spokesman for the Taiwan movie star Guanhua lighting is propaganda Miss Jia Jingwen focus. Click here to know more about china suppliers.
Since the choice of the open environment, and allow non-related personnel to attend, the organizers of the arrangement of the contents of the meeting will accordingly have made some different adjustments than in the past, highlighting the entertainment side, interspersed intermittently at the meeting a number of styles unique cultural performances, attracted a lot of lighting the city to come to the attention of consumers to shop. One of the most eye-catching is “just dance” performance, the dancers is the logistics center of Jilin Chen Koon Wah, General Manager of the thousands of Jinchen Chun Yang standard petite friends, superb dancing drew warm applause from the audience. From the contents, Guanhua of the meeting is not unique, brand strategy for the year 2011, only describes the broad strategic direction and rough outline of the operational processes only, of course, also related to the environment and open meetings, I Early chairman, says that related matters will be issued in the form of a document.
But the organizers for details of the arrangements but it is very unique, not only held a successful meeting, the meeting itself became a kind of corporate support for local distributors in the form, and very good results, but also strengthened its cooperation with the logistics center of the close relationship between stores. I think that Guanhua as a second line under the brand so much that the power of originality, it is rare, it is worth learning from the industry.




























