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Lust after Designer Label is Universal

July 25, 2011 Category :News 0

The scandal-hit furniture dealer Da Vinci told its Chinese customers it was “sorry” and admitted failing to properly label the country of origin of some products and adequately train the sales staff, who sometimes misled customers, in a statement released on Friday.

Da Vinci said in a statement on its micro blog, on the Twitter-like Sina Weibo, that its products labeled as Italian are 100 percent authentic.

Early reports said that the Shanghai Administration of Industry and Commerce had found problems with the quality of two bedside tables bearing Italian brand Cappelletti’s label in Da Vinci’s warehouse in Shanghai’s Qingpu district.
In response to that allegation, Da Vinci said in its statement on Friday that it will refund customers or replace any furniture it sold that is proved by authorities to have poor quality.

Why are these consumers so upset? Because some of them spent USD 100,000 on bedroom sets, thinking they were made in Italy out of exotic wood or something. Some of the so-called designer lamp cost over USD 5,000. This furniture was insanely expensive, sold on this popular notion (in China) that high prices signal high quality, and that imports are better than domestic products.

When IP lawyers talk about counterfeits, a “tip-off” is a signal to the consumer about the origin of the goods. That Gucci bag sold for 45 RMB is a tip-off that it’s a fake. With a fraud like Da Vinci, there is a reverse tip-off. They sold cheap crap, pricing it high to signal the quality and origin of the goods.

Innovative Home Lighting Ideas

June 2, 2011 Category :Lighting Wiki 0

In recent years, lighting has achieved great development. Many innovative and unique designer lamps come into being due to a group of creative designers. Recently, they come up with a few new home lighting ideas. Let’s have a look.

Homeowners searching for a cheery and playful lighting option for a kid’s room should consider a whimsically decorated chandelier. The Louise Antoinette Designs website recommends decorating a playroom or child’s bedroom with a chandelier decorated with figurines of cows sitting on moons, tea cups, or frogs. These unique light fixtures will also appeal to adults with a child-like sense of wonder.

Designers commonly make geometric-shaped pendant shades from thin plastic or paper cut into a specific geometric shape. This interlocks with itself, creating a lamp shade that wraps around the light fixture. According to the Glow Company website, these shades usually come in pure white and attach to a simple ceiling mounted pendant lamp. The modern and artistic styling of these lamps makes them ideal for a loft or contemporary-themed home.

Adding a creative lampshade turns any normal bulb into a one-of-a-kind light source. The Apartment Therapy San Francisco website notes that designer Sture Pallarp creates beautiful and unique shades for lamps of all sizes from old X-rays. The black and white film diffuses and dims a bright light bulb and the light shines through the ghostly white images of various bones.

Cloud softlight are one-of-a-kind fixtures designed to softly light any room in your home. The Molo Design website says the lamp’s shade is woven from Tyvek, and resembles a soft, round throw pillow. The folds of the woven material diffuse the light and make the shade glow. The website recommends clustering them together to add enough light for the whole room or hanging a single lamp as an accent piece.

Have you got any inspiration from these innovative and unique home lighting ideas? If you do, just write or draw it down. Maybe you are the next creative home lighting designer.

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Theatrical Lighting Design Standards

May 31, 2011 Category :Lighting Wiki 0

Lighting is one of the most important things when you watch a drama in a theatre and judge whether it is good or not. Hence, it is important to pay attention to theatrical lighting design. And it also requires high standards of theatrical lighting.

In the United States, the U.S. Institute for Theatre Technology, Inc. (USITT) sets the standards for equipment, best practices and safety. Standards for lighting design paperwork are also published by USITT. Standards of the design itself are not regulated, but there are many commonly accepted practices within the industry that all lighting designers should know.

USITT lighting design standards require that a light plot — a drawing that shows the position and other information about each light used in the performance — be drafted to scale. Most common are scales where 1/2 or 1/4 inch equals 1 foot of space in the theater. The plot includes symbols that indicate the type of lighting instrument used, its location, where it is plugged in, how it is colored and whether it is controlled separately or along with other lights. Additional support paperwork expands upon this information to include spreadsheets with notes on the wattage of each lighting instrument and where it is focused. The plot must contain not only the designer lamps, but also the architectural elements within the theater, a key to the symbols and numbers included and a title block with the designer’s name, show name and date.

The primary function of lighting design, as recognized throughout the industry, is to provide visibility for the audience. Creating mood, adding to the scenery and providing effects are all secondary to the basic ability of the audience to see what is happening on the stage.

USITT’s publication RP-2 contains the full list of standards for each element of a light plot, including the current symbols used for each type of lighting instrument, light weight standards, and information to include. Several lighting design-specific computer drafting programs are available that can help designers uphold these standards easily and produce the support paperwork for their light plots more efficiently.

From a long-term perspective, it is important and worthwhile to attach great importance to theatrical lighting design and keep high standards of it.

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