News Archive

The scandal-hit furniture dealer Da Vinci told its Chinese customers it was “sorry” and admitted failing to properly label the country of origin of some products and adequately train the sales staff, who sometimes misled customers, in a statement released on Friday.

Da Vinci said in a statement on its micro blog, on the Twitter-like Sina Weibo, that its products labeled as Italian are 100 percent authentic.

Early reports said that the Shanghai Administration of Industry and Commerce had found problems with the quality of two bedside tables bearing Italian brand Cappelletti’s label in Da Vinci’s warehouse in Shanghai’s Qingpu district.
In response to that allegation, Da Vinci said in its statement on Friday that it will refund customers or replace any furniture it sold that is proved by authorities to have poor quality.

Why are these consumers so upset? Because some of them spent USD 100,000 on bedroom sets, thinking they were made in Italy out of exotic wood or something. Some of the so-called designer lamp cost over USD 5,000. This furniture was insanely expensive, sold on this popular notion (in China) that high prices signal high quality, and that imports are better than domestic products.

When IP lawyers talk about counterfeits, a “tip-off” is a signal to the consumer about the origin of the goods. That Gucci bag sold for 45 RMB is a tip-off that it’s a fake. With a fraud like Da Vinci, there is a reverse tip-off. They sold cheap crap, pricing it high to signal the quality and origin of the goods.

On April 2, the 2011 Lighting Brand Strategy & Sketches Conference was held in Changchun. I was invited to attend the conference and I found that the lighting arrangements in the conference were quite impressive.

The past, the industry often choose the same type of meeting in hotels, guesthouses, etc. held in a closed environment, but the venue was Guanhua this election home in Changchun International Lighting City Lights hall courtyard, is an open space, which an arrangement that the meeting organizers hope to peers and even ordinary consumers can come to participate, to expand its influence, seems unique. Thin view, the arrangement of the meeting site have different emphases, the nature of the meeting at that same time, background and banner highlights the efforts of enterprises to promote brand awareness, this year in January signed on as spokesman for the Taiwan movie star Guanhua lighting is propaganda Miss Jia Jingwen focus. Click here to know more about china suppliers.

Since the choice of the open environment, and allow non-related personnel to attend, the organizers of the arrangement of the contents of the meeting will accordingly have made some different adjustments than in the past, highlighting the entertainment side, interspersed intermittently at the meeting a number of styles unique cultural performances, attracted a lot of lighting the city to come to the attention of consumers to shop. One of the most eye-catching is “just dance” performance, the dancers is the logistics center of Jilin Chen Koon Wah, General Manager of the thousands of Jinchen Chun Yang standard petite friends, superb dancing drew warm applause from the audience. From the contents, Guanhua of the meeting is not unique, brand strategy for the year 2011, only describes the broad strategic direction and rough outline of the operational processes only, of course, also related to the environment and open meetings, I Early chairman, says that related matters will be issued in the form of a document.

But the organizers for details of the arrangements but it is very unique, not only held a successful meeting, the meeting itself became a kind of corporate support for local distributors in the form, and very good results, but also strengthened its cooperation with the logistics center of the close relationship between stores. I think that Guanhua as a second line under the brand so much that the power of originality, it is rare, it is worth learning from the industry.

LED light has a long life, is energy saving, the application is simple and convenient, the use of it is of low cost, and thus in home lighting applications it is very popular. But, as LED light technology matures, the rapid growth of lumens per watt slows down and the prices decline year after year. LED lamps have high energy, long lives, its superior performance benefits environmental protection and it receives universal recognition.

DC drive, ultra-low power (0.03 W -1 W single tube) electro-optical power conversion close to 100%, the same lighting effects than traditional energy sources more than 80%. Long life led: led lamp light source is known as longevity. Solid cold light source, epoxy resin, light and no loose parts of the body, there is no filament light easy to burn, heat deposition, the light fades fast and other shortcomings.

Led life: service life of up to 50,000 to 100,000 hours, longer life than conventional light sources more than 10 times. Lee Green led: led is a kind of green light, better environmental benefits. No ultraviolet and infrared spectra, low in calories and no flicker, no radiation, and waste recycling and pollution elements do not contain mercury, cold light source, and safe touch, typical of the green lighting.

Work characteristics led lighting led light source VF voltages are very low, VF = 2.75-3.8V, IF in the 15-1400mA; therefore led driver IC output voltage is VF XN or VF X 1, IF constant in the 15 – 1400mA. led light led lamps use a small power (IF = 15-20mA) and high power (IF> 200mA)) two, usually used to make low-power led lamp, decorative lamp, Grille; used for high power led home lighting lights, spotlights, underwater lights, wall lights, lights, tunnel lights, car lights work. Power led light source is low voltage and high current drive of the device, the luminous intensity led by the current flowing through the size of the decision, the current is too strong can cause decay led light, led current is too low will affect the luminous intensity, therefore, led the driver needs to provide constant current power supply to ensure the safety of using high-power led, and to achieve the desired luminous intensity. Led lighting in the area, to reflect the characteristics of energy saving and long life, choose a good led driver IC is essential, not a good driver IC of the match, led lighting, the advantage of not reflected.

The impact of the earthquake is more than expected. In Japan’s domestic auto industry, the engine output on March 25, 2010 appears to have cut production by 45 million units. 75 million are from the global automotive production terms. This number is not large——only two weeks of production. But its effect on the Japanese domestic semiconductor industry may cause the decrease in total production in 2011 of around 20%. Considering the impact on the future, it will be extended, to some extent, and there are still too many uncertainties. In this case, the industry will develop semiconductor industry and various recovery strategies in future. As one member of them, I would like to suggest that some of the Japanese semiconductor industries be moved to Brazil.

Brazil will become the electronic manufacturing base in South America. In the world to the other candidates, why select Brazil it? This is because Brazil has become a production base in South America, the potential of e, if they can have a strong technical strength and build a complementary relationship between Japan, as well as possible for Japanese semiconductor company into a growth path again.

As we all know, Brazil has as many as 100 million 90 million population, and has rich natural resources. Gross domestic product (GDP) is now over with the BRIC countries (BRICs) of India, inflation is expected in the future the same time, to achieve stable economic growth (2009 has been out of the world financial crisis.) By increasing domestic purchasing power, its economic structure is moving from export-dependent structural transformation led to domestic demand. The reason is that the Government plans to implement the eradication of poverty and poverty reduction while increasing the number of the middle class, the mass consumer market (VolumeZone) increasingly active young consumer group. At present, so that Brazil is undergoing tremendous changes. In recent years, the new middle class was born (known as “ClassC”) number nearly 1 million, has become more than half of the total population of a major consumer level.

Think, which was founded in Shanghai in 1993, is specialized in manufacturing LED application products research and development of high-tech enterprises, the main products of LED displays, and LED lights, which were identified as high-tech achievement transformation project in Shanghai. The company received little giant enterprises of Shanghai Science and Technology, China LED outstanding enterprises, China’s electronics business customer satisfaction, and focuses on key national issues such as Semiconductor Lighting 863 A unit, China’s electronic products, customer satisfaction, brand-name products in Shanghai, Shanghai equipment manufacturing and high-tech industries independent innovation, unique brands, key new products in Shanghai, Shanghai patent new products, energy-saving products in Shanghai and so on. From 2002 to 2011, the company with annual sales surpassed a billion, a rapid development momentum, ranks first in the domestic industry.

Guangzhou Ya Jiang Optoelectronics Equipment Co., Ltd. is a professional domestic LED lighting manufacturer, scientific research, production, marketing, engineering and integration services for high-tech export-oriented private enterprises. Founded in 1984, after twenty years of development experience Chengya Jiang has a good reputation in the industry, Ya Jiang Renrui Italian spirit, the pursuit of excellence has made remarkable achievements one by one, the company employs nearly 500 people, including R & D 30% of the total number of personnel, the factory covers an area of ​​30 acres, 20,000 square meters of modern standard workshop and 1,000 square meters equipped with intelligent products, studio, 3000 square meters of clean room and other enterprises through the ISO9001 authentication, the product has passed national export certification, CE, GS certification and 3C certification, product quality have reached the international advanced level of similar products, home and abroad. Plant garden design, culture and entertainment facilities and beautiful environment.

State Bridge lighting technology as the global semiconductor industry, an active participant in response to low-carbon economy, providing health, energy, human, eco-art lighting products, in medical, commercial, residential, mining, municipal, and other fields to help users to achieve change in the way lighting, light change the world.

Shares had been planned for the project in Guangzhou——LGD Skyworth Digital LCD panel, and now its tentacles turn into the field of LED chip wafer. On March 30, Skyworth Group Vice President Yang Dongwen said that although there was an earthquake in Japan, the impact of the domestic TV industry has not fermented. But 5 or 6 months’ module panel may have an impact of procurement, while the upper reaches the core in order to ensure steady supply of parts, and Skyworth will speed up the pace.

This reporter learned that, on March 26, the Guangzhou Economic and Technological Development Zone and the world Zengcheng the top three chip makers in Taiwan LED epitaxial wafers Epistar, Delta Electronics Industrial Co., Ltd., and signed by Skyworth Digital LED epitaxial wafers, chip project settled agreement.

According to sources, the project’s total investment of 6 million, primarily engaged in the LED epitaxial wafers, chip and related product development, production and sales capacity is expected to reach 1.8 million wafer, a southern extension of the largest LED chip, chip production base.

Yang Dongwen told reporters, Skyworth current LED LCD TV shipments accounted for more than 35%, in order to ensure a steady supply of the upstream, Skyworth will be accounted for in this joint venture company 10% of shares, the investment over 60 million U.S. dollars, which is the second-generation line of LGD Skyworth after another in the upper reaches of the important layout.

Skyworth had been in the LED packaging, lighting, and LED backlight LCD TV and other areas of the layout, is the first color TV industry, the layout of the whole industry chain in the LED business.

This reporter has learned, LED film epitaxial wafers had been Japan’s Nichia Optoelectronics, Toyoda Gosei, the United States, Career, Philips and other foreign giants monopoly, China Taiwan’s rapid growth Epistar to enter the industry in recent years, the first three, but China more than 3,000 enterprises are mainly concentrated in the LED LED applications, packaging and low-power chips.

High-power LED chip wafer of domestic investment boom is just beginning in 2010, Huizhou city government introduced a total investment of 3.0 billion project, Career LED chips, while the domestic BDO Runda, An optical three began in Wuhu, Anhui, etc. LED upstream of the layout, scale of investment reached 60 billion and 120 billion. In addition, the wave group in Shandong, Tsinghua Tongfang the LED in Nantong upstream projects started. At present, preparation and construction of the LED chip in the total investment will exceed 500 billion yuan.

A research report that estimated that by 2013 the global LED LCD TV shipments will have around 170 million units, 79% penetration challenges, with LED backlight demand will reach 54.4 billion, compared with this year’s global TV backlight LED 1.28 billion estimated demand will grow several times, and coupled with the demand for LED lighting, the chip market will be more than one hundred billion.

Lighting industry has a product structure which is simple, involving fewer electrical components, complete market accessories, easy assembly, and not higher entry threshold characteristics, which adds to difficulties of inspection and supervision. We should focus on the production scale of enterprises, export country, product category, the actual situation of good enterprise management, risk assessment, targeted inspection and supervision to carry out the work of the lamp industry.

Increase the help and advocacy efforts, and enhance their legal awareness and quality consciousness. Through business seminars to strengthen the news media and other forms of analysis of the situation of enterprises in education, policy advocacy to explain, investigate cases of illegal communications, and strengthen ‘business is primarily responsible for product quality’ awareness and effectively promote enterprises to enhance product quality control and improve the consciousness of management according to law. In addition, guide enterprises to abide by the enterprise in good faith, to strengthen the inspection agency management, the company made a commitment to serious inspection and quarantine order reinforce the foundation. Meanwhile, inspection and quarantine departments should take measures to assist, such as helping companies to establish and perfect the management system, test the enterprise training, guidance and other enterprises in product improvement.

Good enterprise management work. In accordance with the “export of industrial products manufacturing enterprise management approach” to the integrity of the quality of production enterprises, quality assurance, product quality status, business integrity and other comprehensive factors, enterprise management, according to business type and product risk, product exports to countries such as Factors to take a different regulatory approach to the management of confusion, poor product quality supervision of the enterprise should be included in the list focus on tightening management.

The implementation of safety lighting products on the export of parts for the record management, and strict batch management. Implementation of safety lighting products for export documents for the record management, including lamp, power cord, switches, ballasts and other key components, requires companies to provide product certification case, test reports, technical parameters, etc., and after careful Yuyi registration. To this end, Zhongshan Inspection and Quarantine Bureau to develop lighting products for export batch management practices, not the implementation of batch management of lighting products of export inspection will not be accepted. The measures on exports of lighting products, Zhongshan improve the quality played a significant role in promoting behavior of false concealed stop played a certain role, while the detection rate rises fail to effectively prevent substandard products out of the country.

March 28, light industry base will be set in Guangdong Province, and the core of the new park construction will launch the second phase project in Nanhai District, Foshan City. Guangdong Light Industrial Demonstration Project will begin in Guangdong Province, which is not only a major science and technology project, but is also related to the South China Sea to speed up construction of urban-based industries, and cultivate new strategic pillar industry to promote energy saving, green lighting project, an important carrier.

In 2009, light industry base in Guangdong Province officially opened the new rout. More than a year after the acceleration, the base of the industry blueprint has been initially show in the world, not only has the star power to the country wafer projects and China Games at the core laboratory of new light source 33 companies stationed in the park (there are still reached nearly 10 companies stationed in intention), the base core area also successfully introduced the Bank of China and the formation of 7 from the base of financial institutions, financial service center. Park has been gradually formed from the chip, package, accessories to the finished product complete the application of semiconductor lighting industry chain, from production to R & D testing has to information, finance and other full-featured integrated development of semiconductor lighting capabilities, the core of the park the next 3-5 years will form the size of the output value of 200 billion, become important semiconductor lighting industrial base.

And the base of the South China Sea area in which the rout was completed in September 2010 and officially opened in South China (International) Lighting City electric light. Phase I completed in 1800 for leasing shops, businesses from outside the province. And Zhongshan, and other traditional home-based professional lighting market is different from the main southern city of electric light source lighting to commercial lighting products and other new sources, while taking advantage of Foshan, Foshan Airport and advantages of the new railway station, lighting City II also will be planning a large exhibition center, sales, business, exhibitions in one. In the industrial base and the professional market and promote each other, enhance each other, mutual, led to the formation of integrated production and marketing of semiconductor lighting patterns and the development of a complete cluster network.

Recently, a well known lighting company, NVC and the U.S. LED maker, Cree Company (CREE) signed a strategic cooperation agreement in Shanghai to comprehensively push forward the all-rounded development of semiconductor lighting industry and changes.

NVC Lighting introduced the co-operation with the Career which will be mainly reflected in the lighting application development, technical exchanges and cooperation, and promote market development in three aspects. NVC is a leading supplier of lighting brands. NVC in the LED lighting product development, design, manufacturing and channel and brand advantages; Career in LED chips, packaged with expertise, the two sides to provide technical leadership for market high-quality LED lighting application products and solutions . While the two sides will also work together to enhance product performance standards and semiconductor lighting technology, and enhance the LED green light publicity, raise public awareness for LED lighting products, LED product markets to accelerate applications.

Career also said that cross-border cooperation with the NVC and the perfect combination to achieve will form a model of high-end LED lighting products. The Career, as a global LED “apiary”, chip, package, LED application solutions and compound semiconductor materials as one of the leading manufacturers, has been committed to promoting energy-efficient LED products, out of inefficient lighting. With this strategic cooperation agreement signed, the two sides will play their respective advantages in the industry, and promote industrial development, and to further consolidate, implement and sublimation partnership.

NVC has been committed to promoting “Light” on the new energy-saving LED lighting industry has maintained a positive attitude, started 5 years ago, LED lighting technology development and R & D center in Shanghai, set up electrical source LED project team, is committed to promoting the development of LED lighting technology. March 2011, NVC also introduced the 6 series, more than 100 species, and 300 varieties of LED products.

LED production capacity in 2011 has an oversupply of fear of competition concerns, and the global LED industry changes the forces of growth into decline. Assessment of the Taiwan LED industry output in 2010 amounted to approximately NT 1,516 million, increased by 6 percent in 2011, which is expected to challenge the output value of 2,015 million in 2012 and 2013. And respectively, they are expected to challenge the output value of 2,700 billion and 3,800 billion. As the output value of the global LED industry, its fastest part in 3 years will challenge the 50 billion U.S. dollars mark. It is a signal that regional industrial competition is heating up.

Old lighting manufacturers in Japan set off a price war, the first year of leading the LED lighting into the take-off, South Korea, China Business Zheyi menacing, promote regional industrial competition, and to promote Taiwan’s LED lighting business to expedite application layout. Intense price competition in the market in 2010 led the Government of Japan, including Toshiba, PanasONic tier companies such as Fun LED light bulbs has cut prices, Taiwan-based LED industry estimates, the trend in cost reduction, LED light bulbs by 2011 prices will continue sliding , large-size LCD backlight and LED lighting is the growth momentum in 2011 as a twin-engine, compared to industry estimates 2010 global LED lighting penetration of about 3% penetration rate in 2011 LED lighting is expected to reach 6 to 10%.

As South Korea LED plant capacity utilization remains low, since the expansion since the second half of 2010, a marked slowdown in progress, but South Korea is Taiwan companies to benefit from the increased demand for plants for the TV backlight, and enhance Taiwan LED purchases, prompting LED production capacity of substantial growth, but China’s LED industry is hard to catch up, upper MOCVD machine may be in the 2011 second half of a large number of out, the industry worries if South Korea LED plant technology upgrading, the Chinese industry production capacity is also heavy volume growth in 2011, threatens to set off a glut of production capacity Contest, LED market entry price competition, prices drop to 3 percent fear.

Guess the next 2 years, South Korea LED output will continue to grow market share is expected to enhance the LED package to 24 ~ 25% market share in Taiwan’s LED packaging will be marking time. Global regions LED package module output comparison, Japanese manufacturers about 31% market share, ranking No. 1, while Taiwan and South Korea about 2 percent, respectively, in Europe, the United States each accounted for about 10%, of which, South Korea industry in 2009, only about 10% market share, but in a year has quickly jumped to 20%, and the Taiwan LED industry to keep pace.